Situated in the North East of England, Teesside has a proud history of ship building and steel works amongst many others. But to those businesses who trade further south, it is possible that they are just not aware of the talent and services that can be provided by Teesside businesses.
So, using search engine optimisation to improve the visibility of a target audience, has been key to the success of many local businesses.
So much of the UK’s economy is London based without much thought, that skills, services, and products could be more cost effective and of a high standard elsewhere.
Take Teesside university for example. Each year students’ qualify with superb I.T. skills that many businesses are screaming out for, website design “php” programming the works. But unless those IT businesses shout out their message online, it is unlikely that potential customers know that that they even exist.
More Than Local SEO Teesside
This is not just about ranking for key terms, Middlesbrough, Stockton, Billingham, Redcar etc. It is about being found for general National terms, web design, SEO Strategist, Programmer etc.
Once a service is found and provides a compelling argument, to why the visitor should engage with that business, the location in many niches becomes less important.
This is more than just about technology services, anything that can be provided from a base in Teesside could be marketed online, to a National audience.
What Local Digital Marketing Specialists Would Provide
Exceptional keyword research
Core understanding of content, both evergreen and news based
The relationship between load speed and SEO
How web design, CSS and coding can impact how Google sees a site.
Off page backlink strategies that suit the brand
On page conversion strategies, to improve return on investment
The use of legal images, or better still unique creations
A clear plan to what the agency delivers and the business itself.
A clear relationship between social media platforms and the website
Knowing when to use PPC (pay per click) or/and Organic search
So, What Is The Starting Process?
A business plan needs to be conceived, or at least a suitable strategy, based on the extra sales expected and the cost to get where you plan to be. Then decide if the return on investment is worth it. Of course, considering, the extra logistics of providing a service outside the Teesside area.
Bearing in mind the size of the economy outside of the Teesside area versus the local, often it is a no brainer.
But it may not be for every business. Of course, many local Teesside firms are built up from word of mouth and work at a certain level. Scaling up to serve a National base may not cut it, but that is a consideration to make when putting the strategy together.
What is certain though, that many areas of the North East do not get the attention they should be getting, and businesses may have to work harder to get more recognition. SEO is a service that can be part of a bigger plan to get that attention.
Employing A SEO Consultant Or Agency In Teesside
When expanding the target audience outside of the local area, to a national campaign would typically require more expertise, either with a SEO Consultant or agency. Promoting your business nationwide requires a more detailed approach and could include professionals such as web developers, social media marketing, search engine optimisation as well as content marketing and pay per click strategies.
Using a digital marketing agency to deliver these proficiencies is the typical solution, although with the right training and patience much of this can be done in house. There are several local SEO companies around Teesside, some with National and International clients.
When the business is smaller and the clientele more local, less of the work needs to be agency based, if the business owner is prepared to commit time or delegate it. Social media can be just as powerful as a marketing strategy when kept local, especially if each social media post if relative to the local market. But of course if a £1 saving on SEO is losing £2 is lost time within your business, then a web design and SEO agency that delivers proven local results, could still be the solution.