Learn How to Improve and Create Great Content for Your Website 

As part of a one-day SEO course, you are not going to instantly become a great journalist or copywriter. But a student would get a good understanding of what search engines are looking for and how great content can add authority, trust and improve engagement. Even more important, learn to have a strategy, to identify and create great content. 

Most SEO agencies, especially the smaller ones, do not write content, they outsource it with a set of specifications hopefully agreed with their client’s. The best agencies have a very strict set of rules to give to their copywriters, then maybe re-adjust the final copy when created. 

I have spent years identifying what a good copy should read like and either employing copywriters or in some cases writing myself.  

What are The Best Keywords? 

Of course, SEO is all about keywords, but what if I told you this is just the top level and below these keywords there needs to be supporting text, that gives Google a real understanding of what the real subject is about. 

One of the biggest mistakes webmasters make with their content is believing it is only about keywords and in fact so many websites lose ranking because they are over optimised with top heavy keywords, because they believe more is better. 

This SEO training course will teach you how to research the right keywords that match your potential customers, but also how to take your content to the next level. 

There Are Different Types of Copy 

If all your website is built around landing pages, then you should not be surprised that rankings are not strong or living up to the true potential. At the same time, if all your content is only, “in depth” copy with very definitive and relevant information, Google may love it, but you may not get your conversion from customers who just want to get on with the purchase.  

Yes, too much content in certain cases can reduce conversion, so understanding the balance that is right for your online enterprise is key.

Delving Into Social Content 

I don’t cover much with social media content, there are many out there who are better than me at this specific subject. But it is important that the “Award” your company has just won (as a off the top example), is great for social media, so it needs to be written about and shared. 

It may not add subject authority to your site, but it has a real value as that social media post could drive traffic to your website. 

What Is a Good Word Count for A Webpage? 

I’m old enough to remember when a 500-word article was deemed to be the optimal word count. Times have changed and for many niches you will be competing with content that contains thousands of words. Some statistics say over 2000 words for any decent ranking page. 

Of course, how strong the backlink profile is will also affect word count, but it is important to understand what the competition is doing and that is how I define what typical word counts should be for each niche. 

The actual word count can never be more important than the quality of the written or spammed with over optimisation and keywords. 

So, What Does Website Content Consist Of? 

Your website content can be spilt into sections such as 

  • Blog Posts 
  • Homepage 
  • Call to Action Pages 
  • Useful Informative Information Pages 
  • Interactive Forms 
  • About Us Page 
  • Biographies 
  • Latest News Pages 

Of course, the list can go on and on. 

So What Is Google E.A.T.? 

I mentioned earlier adding topic authority, well Google has an acronym for how a physical person should rate a website, the acronym is E.A.T. 

It stands for Expertise, Authority and Trustworthiness. Google sometimes uses “Quality Raters” to manually look at websites to see if they are worthy of being listed within Google’s index. These “Quality Raters” use a document that describes what to look for and uses E.A.T. to describe what it is looking for.

If your content is good, then E.A.T. is taken care of naturally.

So, to summarize, your training within the day is about understanding what quality content Google is looking for and some useful advice and tips on how to achieve it, as well as a strategy to identify authority words and sentences.