UK SEO Training

In the digital age, having a strong online presence is crucial for businesses to succeed. One important aspect of online visibility is search engine optimisation (SEO). My UK SEO training plays a vital role in improving website visibility, driving organic traffic, and ultimately increasing revenue.

Search engine optimisation is the practice of optimising a website to rank higher in search engine results pages (SERPs), making it more visible to potential customers. With millions of websites competing for attention, it is essential for businesses to understand how to optimise their websites effectively. The right SEO training provides individuals and businesses with the knowledge and skills needed to improve their website’s visibility and attract more organic traffic.

How Much Will I Learn?

You can’t learn everything about Search Engine Optimization in a one day course, and it should be classed as a part of a continuous journey of learning, “I know it is with me”. But what I provide is, what I consider the next best thing, a comprehensive UK SEO one day training course, that covers everything you need to know to get started in this competitive field or organic search.

The course focusses on organic traffic with Google in mind and incorporates material from top SEO specialists. While there is no official recognised certification in SEO, the course equips participants with the fundamentals to perform SEO work independently or outsource it. The course covers a wide range of topics including creating great content, keyword research, backlink strategies, metrics and visitor engagement, website audits, and local SEO strategies. Additionally, interactive sessions allow students to volunteer their websites for analysis and problem-solving, providing practical experience.

• • The one-day course material, focusses on organic traffic with Google in mind. The processes that are being used in my own projects and maybe a few things picked up from other top SEO specialists.

• • Google search is constantly changing so this investment will give a true understanding of the investment needed, both in time and money to make your online marketing successful and what project management it needs. There are no silver bullets to making money on the internet, those days have gone.

• • I tell you how it really is, so search engine optimisation fundamentals can be developed either to do the work yourself, employees or outsourced.

    • • There is no official recognised certification in SEO. Some larger companies offer a branded Certificate, which is not recognised by anyone but themselves. Google does not offer any courses, academies, quizzes or modules, just basic advice based around it’s own ideals.

What Is The Best Learning Strategy For Fundamentals?

This might seem like a very basic generic question, but not all SEO training will match the trainee, in terms of existing knowledge, niche that they are in, the correct fundamentals and likely investment required to deliver results.

For example, if your website requires 1000’s of pieces of content and highly sought-after back-links, then your training may be suited more to hiring content writers and outsource professionals, rather than doing the work yourself. The level of social media can be niche specific, of course the return on each page visit can determine whether the real value of the training.

I have seen some highly skilled operators delivering training that suits corporation budgets, to one man band businesses and SME’s. Highly skilled but knowledge not suited to smaller enterprises.

Should I Attend A One Day UK SEO Course?

It is estimated that 75% of online free SEO tutorials on the internet is either just false, or out of date. Unfortunately it is full of copy videos, where a training video is created, then many so called UK experts follow on with the same information without real time testing.

Clearly, techniques employed will change over time, but online training videos stay in place like evergreen content, even though they are less relevant.

The Success and Failures Of Internet Marketing

After nearly 20 years of delivering digital marketing across different sites, different niches and different strategies, there has been success but also failures, As they say, you learn more from those internet marketing failures, than the successes. I will show you what to do, to avoid the failures that have been made in previous projects.

“So Lets Split this Training Course Content Into Strategic Modules”

For competitive keywords doing what everyone else is doing is a good platform but often not enough to command better power rankings.

The basic curriculum looks like this, but is very fluid to suit the classroom audience.

• • “Great Content”

• • “Powerful Backlink Profile”

• • “Superb Customer Engagement”

• • “Fit For Purpose Website Audit”

• • “The Interactive session”

I Teach, How Important Your Content Is

Lets start with delivering the best content you can. Your website is not typically reviewed by human eyes, but by a Google Algorithm, having an understanding of how search engines measures great content is crucial.

• • “I start by showing how to reverse engineer your competitors websites content, to look for signals of success.”

• • “What words and sentences shows Google this is an authority on a subject.”

“Detailed keyword research is a basic requirement of every SEO strategy.”

• • “Lets research the keywords your customers are using and expand into supporting phrases, content marketing.”

• • “Matching your customers search intent and adapting to voice search used by Alexa and ask Google.”

How your content is structured into clusters to add meaning and trust to the overall picture, should they be positioned within larger page, directories or subdomains.

Learn How Powerful Your Backlinks Are?

Backlinks are what gives your website power, as Google sees each link as a vote for your property. However a poor backlink profile can deliver the opposite, a loss in rankings trust and authority.

So backlink training is essential for a successful campaign, where to look, how to decide if link building is worth the investment.

• • “How to reverse engineer successful website backlink profiles.”

• • “I will show some proven Strategies, that professionals use to gain that link power.”

• • “Anchor text strategies.”

• • “Difference between “nofollow” and follow links.”

• • “How the right Guest post can power you up the search engine rankings.”

• • “The SEO Tools (Software) the professionals use.”

Understanding Metrics And Visitor Engagement

How your visitors interact with your site has become more important to search in recent years and only likely to be a bigger part of ranking in the future.

Metrics such as –

• • “Click Through Rate (CTR).”

• • “Bounce Rates.”

• • “Retention Times.”

“How social media, YouTube and traditional marketing can be used to drive these metrics.“

Using social media in tandem with your website. For some users, a strategic social media plan can deliver as much traffic as a stand alone website, knowing how to allocate time to each is an important part of digital marketing.

Other metrics include –

• • “Conversion rate, how many visitors ends up being a sale or lead.”

Is Your Website Fit For Purpose, Website Audit?

Technical SEO is where we look at what is going on in the background that may have a negative effect to your rankings. much of this can be found in your Google Search Console.

Training to audit your website for –

• • • “Duplicate Content, Tags, Categories, Author, Feed etc”
    • “Bounce Rates. Are your visitors Clicking The Back Button?”
    • “404s Broken Internal Links.”

    • • “Poor Page Load Speeds.”
    • • “Is Your Website Mobile Friendly?”

How we see the site may not be how Google sees it, so we can use the search console and other apps to measure if your website is fit for purpose and losing rankings due to a performance issue. There can be many issues when using word press templates either free or purchased.

I will go through a basic website audit, with solution to the problems your may come across. 

Local SEO Strategy Training

Sometimes local businesses need to focus more on digital marketing within their local area ,using (GMB) Google My Business and Social Media to engage their customer base. I will cover strategies, to help get your local business noticed, creating a location theme within your website. 

This can be the most cost effective online marketing strategy, which can be managed from your phone, or on the go. Of course we work on local SEO strategies also, to help you understand how to get up the rankings here also.

A Classroom Interactive Session

This is where I ask students to volunteer their website so the class can identify problems and offer solutions. This is a real opportunity to ask the questions missed during the day and see both opportunities and threats within different websites owned with the class.

There may be interactive questions or a quiz, to help gauge understanding to see if any points need re-examined.

Sorry at this moment I do not do an online course.

Are You Ready To Learn?

If you want to learn SEO the way it is practised by many affiliate marketers and agencies working with small to medium sized businesses (SME’s) , then this could be the right expert training course for you.  We all know there is lots of instructional information out there but knowing what is correct what is out of date is confusing, unless you are actually testing and researching trends and strategies.

It is important to remind you, that a certain amount of time and effort will be required to acquire the skills required after the course, practice and more practice will take your understanding to a higher level.

Does Free SEO Training Tick All The Boxes?

There are many free training options out there, but I am yet to find a free option that ticks all the boxes and as I mentioned earlier, so much of it is out of date or inaccurate. It is true many professionals are offering information for free in exchange for traffic and exposure, but nothing beats hands-on SEO training. A bit like learning to drive a car, there is only so much you can learn before you need to take over the controls.

My opinion is clear, to beat the competition at their own game, you need to work at a higher level. You will learn the basics from free training, but to extend beyond that, only a professional course will give you those extra tools and knowledge. It is also handy to know what free information is out of date or just not accurate. So many free course are put together by untrained individuals that copy other free online courses.

What About A SEO Training Course in London?

As much as London is seen my many as the centre of the universe, I always find it cheaper and easier to deliver SEO Courses outside of the capital. Parking and venues all tend to be better value and just as easier to get to. Most business owners or marketing employees drive, so the tube is less important.

I also find many of my clients are “non-London” based but looking to gain business from the London area. This doesn’t mean London is not an option to hold a training day under any circumstances, but as most people travel and drive to the event, I find it easier outside the local region.

Workshops In The Teesside Area

There have been requests to create a regular SEO workshop for businesses in the Teesside area, with maybe the base in Middlesbrough. Of course should there be sufficient interest, then this could be an option. The workshop could be aimed specifically at Middlesbrough SEO strategies, increasing the visibility of local companies nationwide. At the moment just a suggestion, maybe to be talked about more through networking sessions.

Of course these workshops can happen anywhere in the North East of England, so long as there is enough demand and regular attendance.

Summary: Is It Right For You?

My SEO training will play a vital role in improving website visibility, driving organic traffic, and achieving better search engine rankings. Hands-on training, practical experience, and comprehensive coverage of SEO topics make it a valuable investment for businesses.

In the longer run, it will save time on mistakes and help your business get it right first time. Understanding SEO more, can help with the recruitment of a local agency to do the work for you, or being able to audit your website to know what is going on. I know that when I run my agency, I missed out on new contracts, because the competition over promised what could not be realistically be achieved within budget. Often the better salesman getting the contract rather than the better SEO specialist, but of course those businesses eventually lose out. Even that by itself, makes my course worth the investment, So is it right for you?