You have probably arrived here after searching for something like “SEO Middlesbrough” or something similar with the tern agency within. The fact it has the city Middlesbrough as part of the keyword makes this a local search term, that you would normally expect from one local Teesside business to another. But the reality is sometimes quite different.
The reason being, that so many of the results are from agencies that do not reside in Middlesbrough and to be frank some of the content and keywords within the website would suggest they are based in Middlesbrough or Teesside, and it is not until you get to the contact information you realize they are based somewhere else. Trust can play a big part in “B to B” relationships.
Now before anyone gets a bit frustrated about this, some respect should be shown. An agency that can rank above a local agency for its own home city or town should be congratulated, they know what they are doing. If local SEO services are required for regions outside your base, say with multiple offices or bases around the UK, then these agencies may have the solutions and be right for you.
There are also some SEO consultants and firms that are very clear they have worked with clients in Middlesbrough, rather than based here and hence why the local search term is used, this is a far more honest strategy in my opinion.
Digital Marketing Agency Services Middlesbrough
Of course, most agencies will offer a full digital marketing service, covering all aspects of online marketing.
Paid search or more commonly known as PPC, can help a business get visibility almost immediately as soon as the campaign is set up. But knowing how to make a pay per click campaign cost effective is where a good digital agency comes in. Like everything else in business there needs to be a return on investment.
Coding, HTML and web design, should go hand in hand with SEO, but very often, design is delivered by creative designers, rather than those who have a technical understanding of how Google evaluates a website. The good news is the Middlesbrough University is well recognised for delivering quality coders throughout the region, so there is no shortage of good programmers and developers in the Middlesbrough region.
Marketing though social media should be seen as a starting point even before SEO, if the customer base is a local to Middlesbrough. So much business occurs through word of mouth and social interaction, that a good digital marketing agency will know this, and use is knowledge of Middlesbrough to promote the brand or services.
A visual aspect to all marketing can be more powerful than words, so it makes sense to consider video marketing within any digital marketing campaign. The good news is, that videos can help with Google rankings also, there is s synergy with retention times and engagement.
Local Businesses Looking for A Local SEO Firm
If you are a local Middlesbrough business wanting to work with only a local Teesside SEO agency, so that face to face communication is easier, not mentioning supporting the region, then take care to look at contact information first, before being drawn into the sales content.
Understanding local search terms sometimes does mean understanding the local region and why it is unique to other regions. For some firms, local word of mouth and engaging in local events can be the catalyst to bigger things. Working with an agency that is part of the local structure who understands the people, the demographics, and events, can add that extra edge to a digital marketing campaign, especially in the Middlesbrough area, where opportunities may not be a great as in other more affluent British areas.
Local social media campaigns can be a great platform to market a Middlesbrough firm and when this is combined with an effective SEO strategy, this can-do wonders for a return on investment.
Of course, the area could be larger than Middlesbrough city itself, Stockton on Tees, Billingham, Hartlepool, Redcar for example are all local areas, that will have a SEO agency representation and will know the local area.