Professional SEO Services

I only work with a handful of businesses as I am semi-retired and I also have some private “in house” lead generation projects, this means more time for each project including yours to get it right. I also have some private testing sites, which are invaluable in this professional field.

As a UK based SEO expert, I specialise in strategies that will give better visibility online, but within a controlled price limit.

In better words I will look at every scrap of value and power within what you have before spending money on link building and more content.

If you are a SME looking for someone to give your business better visibility online, then I may have the right solution for you. I do prefer to work with professional businesses based in the North East of England (even better Teesside), so I know a face and first name.

So everyone will have the Technical SEO with existing content option, but will then choose to upgrade to finding backlinks option or/and content creation. More on these below.

This way, businesses can control their costs and add links and content, when it is needed or when finances allow. However, it should be noted that some businesses may need links and content to progress right at the start, especially if the website is relatively new or has never had any professional SEO work done on it.

Of course sometimes, too much bad search engine optimisation has occurred and an expert recovery strategy needs to be put in place, more on that below.

This audit is very detailed and looks at dozens of technical issues, from HTTPS, 301’s, page load speeds, engagement, image sizes and much more. An architect will tell you that before you can build a house, the foundations must be strong and so it is the same with SEO.

So What Does Technocal SEO Mean?

This is the building block of SEO. If the foundations of your website are not correct, then it will affect everything else you do. There is a long list of what I will look at (find out more) on a month to month basis and for many issues repair for you within the monthly payment plan.

Each individual aspect of the audit may not make much difference by itself. But when these elements add up and combined and improved, the quality score increases, so you get the maximum power from your online property.

For many, this professional seo audit process will be enough to  keep your brand name at the top of searches and maybe for general local search terms. If you market yourself through other formats, it is critical that you are found for your brand name on a Google search.

Then I will look at the “On Page” content throughout the website, looking for opportunities and “to be Frank”, the actual quality, does it match your customers intent, is it over-optimised etc. ( My expertise shows that, more websites are over optimised than having too few keywords.)

For the times you need authoritive topcal content created, I will either find a great content writer, or creaet it myself.

This will never be, A.I. content, copied from ChatGT or similar. It will be fully researched and unique.

There are different types of content that are valuable to your website, some I can do for you, or use professional content creators and some that is best done by you.

The USP, what makes your business different from anyone else, is best described by people within the business especially when there is a technical professionalism to your service or products. This kind of content should never be written for search engines and should demonstrate the knowledge and authority your business has on the service or product you provide. It is unlikely that I, or any content creator would have the knowledge or experience to write this content with the detail it needs to be written.

What content writers can do for you, is create content that describes the benefits of your services and general topic clusters that lie around the subject. My professional seo service will identify keyword gaps and find great content creators to write about them. The aim is to have better quality than your competitors and in time more than they do.

The next type of content, is more of a social thing! What is the kind of content that is good to share on your social media platforms? Have you won an award, has someone been promoted, are sales greater than ever? This content may not be keyword specific or show any subject authority to Google, but may create a buzz or interest from your potential customers.

The final type of content relates to conversions and landing pages. Big buttons and “call to action” elements that help convert. These pages by themselves tend not to be liked much by Google, unless they are backed up with good content throughout the website. Many businesses make the mistake, of thinking these pages are enough and often they are not.

I nee more content?

Of course I can look for a more complex content writing solution, but only up to a point where it is more feasable for you to hire an in-house copy writer.

The definition of quality will vary from one person to another.

The expertise to understand your backlinks and obtaining the right quality, relevancy and diversity to make your website’s profile look natural, strong and authoritative.

It is well recognised that expert link building is the most expensive part of any professional SEO campaign, one single decent link can cost £300 upwards, or weeks in professional outreach  time (niche specific).

I only focus on quality back links that are relevant and have trust behind them. I do not get caught up in “DA”  (Moz’s Domain Authority) scores that are 3rd party metrics that can easily be faked.

Some I can acquire myself, some I will encourage you to gain from existing contacts, but in the main, I will employ a professional service to gain these, in the same way the bigger SEO agencies do.

There may be times when there is a lack of diversity within the backlink profile, such as too many anchor text links, or too many links from a small amount of sources. I will then source the correct service and providers to balance out that diversity for you.

Of course there some free backlinks I can get for you, but the value of these should not be overstated.

I need more backlinks?

If you have the budget for a large quantity of backlinks, I can help you locate a service that specialises in large quantities.