You have probably arrived here after searching for something like “SEO Middlesbrough” or something similar with the tern agency within. The fact it has the city Middlesbrough as part of the keyword makes this a local search term, that you would normally expect from one local Teesside business to another. But the reality is sometimes quite different.
The reason being, that so many of the results are from agencies that do not reside in Middlesbrough and to be frank some of the content and keywords within the website would suggest they are based in Middlesbrough or Teesside, and it is not until you get to the contact information you realize they are based somewhere else. Trust can play a big part in “B to B” relationships.
Now before anyone gets a bit frustrated about this, some respect should be shown. An agency that can rank above a local agency for its own home city or town should be congratulated, they know what they are doing. If local SEO services are required for regions outside your base, say with multiple offices or bases around the UK, then these agencies may have the solutions and be right for you.
There are also some SEO consultants and firms that are very clear they have worked with clients in Middlesbrough, rather than based here and hence why the local search term is used, this is a far more honest strategy in my opinion.
Local Businesses Looking for A Teesside SEO Firm
If you are a local Middlesbrough business wanting to work with only a local Teesside SEO agency, so that face to face communication is easier, not mentioning supporting the region, then take care to look at contact information first, before being drawn into the sales content.
Understanding local search terms sometimes does not mean understanding the local region and why it is unique to other regions. For some firms, local word of mouth and engaging in local events can be the catalyst to bigger things. Working with an agency that is part of the local structure who understands the people, the demographics, and events, can add that extra edge to a digital marketing campaign, especially in the Middlesbrough area, where opportunities may not be a great as in other more affluent British areas.
Local social media campaigns can be a great platform to market a Middlesbrough firm and when this is combined with an effective SEO strategy, this can-do wonders for a return on investment.
Of course, the area could be larger than Middlesbrough city itself, Stockton on Tees, Billingham, Hartlepool, Redcar for example are all local areas, that will have a SEO agency representation and will know the local area.