So the Australian law makers want to make Google pay for news it shows and lists on it’s platform. This is something Google refuses to do and has threatened to leave all together, so what an Australia be with Google?
It is a worldwide challenge to the newspapers and those offering information via print. Online has taken over and what you would pay for is often delivered free of charge via search engines like Google. As these search engines are not news agencies in themselves and just print the information from these sources, Australia has decided this is unfair and news agencies should be compensated.
It is not clear whether this affects all listings or only the articles Google shows on its own platform, without clicking into the website in question.
Google Reported Earnings Australia
It is estimated that Google earns a A$3.7 billion (Aus Dollars) revenue form Australia, but argues that only delivers A$134m in profit, not enough to make this agreement profitable.
Of course this is questionable as we are never quiet sure where the costs can be attributed to. The UK has argued for some time, that the profits reported for tax are nowhere near the actual profit made via the advertising in the UK.
What Would Happen If Google Disappeared?
The answer is there are other search engines, most of us use Google by habit and forgotten the rest exist.
And lets not forget that we often search using our social media platforms. Which raises another question, what happens when you share a news piece from a new website? Should that social media platform pay for that news or you? Or should news platforms, prevent their material being shared.
But whether these will also face the same law is still not clear and even these may choose not to operate in Australia, or not show news listings.
This would be like a an example law trial, that sets out law for the next century or so. Can people really live their lives if google no longer existed?
Of course Australian businesses where a lot of their income lies in online sales will be affected and that is where Google may hold the trump card. But there is also a claw back, how many local businesses are suffering from online sales by bigger companies, especially those from abroad.
Anyone who relies exclusively on their income via Google is taking a huge gamble anyway.
My own opinion is, we would still get on with our live, but use other platforms or access the USA or UK google using VPN’s
But back in the real world, some sort of compromise will be made and Google will win again.