Mark Flanighan

For many years I have seen myself as as an SEO Strategist, with a bit of training and campaigning (or moaning) thrown in.

But times change and I now see the future in web content, especially the type that adds authority in the eyes of google.

A.I., has helped with this change of mind, research and implementation can be done in a more cost effective way.

This isn’t to say the old ways are useless—far from it. A solid technical foundation for your website is non-negotiable. But the core of modern digital success lies in creating value. It’s about building a presence that people actively want to engage with, rather than just optimizing for a search engine’s algorithm

Main Focus Content

As I’ve refined my own approach, I’ve found that creating standout content is what truly moves the needle. The future is about creating remarkable content that earns attention, building an asset that serves your business for years, not just a ranking that can vanish with the next Google update.

So, what does this shift actually look like in practice?

It’s the difference between a transaction and a transformation.

The traditional model often feels like a checklist. Get X number of links, optimize Y number of pages, and report on Z ranking improvements. It’s tactical, sometimes impersonal, and its effects can be fleeting.

The new, content-centric model is about storytelling, education, and problem-solving. It’s about creating blog posts, videos, and guides that your ideal customers genuinely find helpful.

This approach doesn’t just attract visitors; it builds trust and authority, turning your website into a destination.